CHI VESPA MANGIA LE MELE.
This was the historic advertising slogan that launched the 50 cc model with which the baby boomers took over the roads. The winds of liberty must have been blowing very strong if the voice-over closed with the advice: “Ride carefully and courteously”.
Vespa motorcycle reminds me the freedom to roam around wherever I wish. Recalls the Italian countryside and their historical cities. It is a way to travel that inspire freedom and simplicity.
It keeps the original charm a long time.